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Taylor Photo Brochure- Designing a big
look for a small business
Overview
Well known Princeton, New Jersey photo studio and lab Taylor Photo
came to Dragonfly looking for a quality marketing piece. Because of
their many different services, they needed something flexible. Currently,
Taylor Photo's marketing materials have a "we do everything"
approach. Professional photography has been given a backseat, even though
it brings in the most billings. Most of all, the design had to be top
notch. Bad design would equal bad photography.
Challenge
Dragonfly had to sort through hundreds of transparencies and CDs produced
by Taylor Photo. The chosen photography had to reflect the broad range
of subject matters they are known for in the industry, have a consistent
color scheme, and a similar tone. But the piece could not present Taylor
Photo as a 'jack of all trades' photographer. Their lab services such
as development, Photoshop work, and digital prints needed to be incorporated.
Included in the marketing piece would be a flexible price list that can
be customized without appearing to be an afterthought. And Dragonfly
needed to complete all of this on a low budget.
Solutions
Synthesizing all of this, Dragonfly designed and produced a multi-page
brochure highlighting the photography of Taylor Photo. The focus was
placed on Taylor's specialty with architectural photography as the lead
images. Smaller portrait product shots were included in the layout, and
the images worked together as a design unit. They worked with a smaller
sheet size to incorporate two brochures on a press sheet to save printing
costs. A pocket on the back cover was created for sample sheets and price
lists. Dragonfly designed a matching price sheet and 8x10”
glossy sheet so Taylor Photo could customize the sheets themselves, allowing
flexibility to the piece. This allowed sales reps to present a custom
package to their client while maintaining a cohesive design. And included
at no extra charge were customized 5-color business cards done on the
print sheet's unused extra space.
Results
The marketing piece put Taylor Photo's photography on to a whole new
level. The design brought out the quality of their work in a professional
way with flair. Lab services were worked into the layout as a value-added
service, which gave a fuller impression of Taylor Photo's wide range
of expertise. Reaction was so good that the initial print run of 5,000
ran out within months. Truly a dazzling debut. View
the final brochure.
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Professional Web designers in the Princeton, NJ area. Web design, Web designer, Flash, eCommerce and Web development. Marketing, advertising and print design. New Jersey, Trenton, New Brunswick, Bucks County, Mercer County, and Pennsylvania area. Online ad banner campaigns, creative briefs, advertising campaigns, PowerPoint presentations, multi-media. Creative copywriting and editing.