our design philosophy
strategic design that gets to the point
Your image is what sets you apart from the competition. Finding that right image is a challenge, and we're up for it. to be effective, your web space needs to communicate complex ideas, fast.
- Be Memorable - stand out from your online competition
- Be True to your Image - forward thinking, conservative, trust worthy, flexible; whatever it is, your web site needs to reflect it.
- Be Flexible - a business image needs to work across all media, in all sizes, for all uses. Social media, branding icons, and print require branding that's adaptable to all formats and limitations.
- Make Sense - this should be a no brainer, but we still see examples of this being ignored every day. Too many companies are grabbing onto technologies or platforms because they're trendy rather than practical for the target audience.
getting the right image
This is the most important part of your marketing effort. All the right words, price points, and rave reviews will be diluted without a strong, effective design to back up your campaign. Design is even more critical in online marketing, where users grab a visual information much faster than content.
How do you get the right image for a company, brand or product? Content is important, but online users are faced with dozens, sometimes hundreds of sites to choose from with each search. With too many choices, users tend to scan and sample to get a better grasp of what's available. Now we're back to the 8 second rule; that critical interval when users decide if they're going to stay on that site, or go back and choose another.
So, in 8 seconds:
How much copy can a user read? Not much.
Can a design capture attention? Absolutely.
Grabbing the user's attention and keeping them on your site are two separate efforts. A good overall design, pleasing colors, clear messaging is what grabs them. Communicating an effective message is the next step to keeping them there. This is where simple words and visuals come together to express complex meaning. The first impression- it's valuable. Make it count.