our design philosophy
strategic design that's on-target
- Be memorable - stand out from your online competition
- Be true to your image - forward thinking, conservative, trust worthy, flexible; whatever it is, your web site needs to reflect it.
- Be flexible - a business image needs to work across all media, in all sizes, for all uses. Social media, icons, and print require branding that's adaptable.
- Speak clearly - a strong design can speak volumes. Make sure it's got the right tone for your audience.
getting the right image
All the right words, price points, and rave reviews will mean nothing without a strong, effective design to gain their trust. Design is even more critical in online marketing, where users grab visual information much faster than words.
How do you get the right image for a company, brand or product? Content is important, but online users are faced with dozens of your competitors from a search. With so many choices, users tend to scan and sample to get a better grasp of what's available. Now we're on the five second rule; that critical interval when users decide if they're going to stay on that site, or go back to Google.
So, in 5 seconds:
How much content can a user read? Not much.
How much can a strong design say about a company? A lot.
Grabbing the user's attention and keeping them on your site are two separate efforts. A balanced design, effective colors, and clear messaging is what keeps them. The first impression- it's valuable. Make it count.