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Dow Jones, Inc. | |||
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Dow Jones University Corporate Identity | |||
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The challenge was to infuse this new online product with the brand essence of the long respected Dow Jones reputation. Logo had to work both online and in print. | |||
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The identity pieces for the new online brand of Dow Jones were designed to convey a conservative, trustworthy attitude. The serious edge to the design helped enhance the education aspect of this online venture. Dragonfly produced various on and offline materials with the new identity. All of these worked in sync with the online presence. Click on image at right to view |
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Nike:: NEC Labs, America
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Dow Jones
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Truid::
Primedia::
VWM::
Princeton Plans Press
