NEC  

Electronic Trade Show Presentation  
To translate a complex software technology into a format understood by business managers. Piece needed to be self-running and simple enough to explain the technology on its own. Presentation also needed to be produced in under four weeks, and translated into Japanese.  

Dragonfly worked with NEC's research scientists to develop an understanding of a complex product. We then proposed ways to help communicate the vital parts of the technology without overwhelming the target audience. The use of simple pictorials as well as motion helped gain a clear understanding of the technology. The piece communicated well enough to run on its own with minimal questions from NEC management.

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