"Dragonfly brings a fresh design perspective to our work, while adhering to our branding guidelines. It's clear from the start that their team takes the time to research and understand our complex products"

Jessica Bott
Product Manager, LexisNexis

HOW WE MANAGE A WEB PROJECT > Plan :: Design :: Develop :: Launch :: Market

Phase 5: Market

The final stage in the Web design process is to meet with the client after the site has been operational for a few weeks to collect usage information. Due to the dynamic nature, we often find that clients start realizing the full potential of their Website once it’s up and running. This usually results in a request to add new content or features. Employee and customer feedback also starts rolling in at this phase, which also accounts for changes. In some cases, we are asked to do updates on a retainer basis as new products or information is brought to market.

Marketing is critical to the success of a Web site. Fortunately, most clients understand the importance of publishing their Web address on all media, which helps considerably. We can help with increasing traffic to the Website through other sources such as online ad banner campaigns, keyword advertising, PR and new print media. Companies with newer Websites tend to believe that all of their Web traffic will come from Google searches. Unless you have a very unique business or product, you can easily be up against thousands of Websites on Google. The days of secret search engine tricks are over, and most Website developers already have them in place. This leaves traditional and online marketing as the only true method of bringing quality traffic to your Website.

To see some of our online marketing campaigns, view our online portfolio