"Dragonfly Interactive did a fantastic job of designing and developing our new website. Dragonfly had the technical know how to deliver a great content management system that exceeded our expectations. They delivered as promised, providing us with an attractive new site and an intuitive searchable property database, which is easy to update and adapt to our future needs. "

Matt J. Malatich
Hilton Realty Co. LLC

 

Dragonfly is a Princeton-based design agency specializing in Website and marketing solutions. We're not a large firm with layers of overhead, nor are we a start up with little to show. Our size and over 13 years of experience allows us to offer the personal service, and top-level design, that few firms can match.

We've been in business since the late 90s, and have a good grasp on what's trendy and what will stand the test of time. Communication, usability and market research are the core principals that our projects are based on. These items never go out of style.

What makes us different?

We learn your business so we can plan for success.

At Dragonfly, understanding your business is a constant process that is reflected in our work. With every new client, we go further by studying the competition, researching the industry, analyzing current marketing efforts, and defining your audience. Designs develop from this learning are focused and appropriate to your specific industry. This results in websites that are effective, unique, and exceed your marketing objectives.

Our design philosophy

We believe in strategic design that communicates the right message for your business.

We feel strongly that most companies are beyond "getting online" and are in need of establishing an image that sets them apart from the competition. Finding that right image is the key challenge, as well as our specialty. More than just research and planning, your online image needs to meet several key factors to be effective. We feel that an effective brand image should fit the following parameters:

1) Be memorable and unique - helps clients stand out from instant online competition

2) Reflect your company's direction - forward thinking, conservative, trust worthy, flexible; what ever it is, your image needs to reflect it.

3) Be Flexible - A company's image needs to work not just across all media, but also all sizes and uses. Social media, branding icons, and even traditional print require a brand that's flexible and adaptable to all formats and limitations.

Our Web development philosophy

Helping your Website perform as well as it communicates.

Great branding, design and imagery are all first steps to a successful Web presence. But what about daily business functions? Should your Website be more than just a market piece?

We believe so. Today, your company's Website has far greater potential than ever before. Now, it's a way to collect customer data, reduce phone calls, sell items, collaborate with employees, support remote offices, and even manage your data.

Dragonfly has developed custom and turn key solutions for our clients, offering technology that works for their needs. We work best by learning your business challenges, and recommending solutions that help you make the most out of your Website.

Diversity in industry

Adapting to contrasting markets keeps our designs fresh and our solutions unique.

Exposure to different businesses, industries, and audiences gives us a strong advantage as designers. We gather from our experiences and develop an original perspective to problem solving. We don't believe that doing what others do in your field is always the best solution. Often, it's ideas from other industries that help us provide that unique edge to sets our clients apart.

We've worked with clients in the financial, pharmaceutical, telecom, software, real estate, legal, retail, technology, non-profit, athletic, and motorsports industries. We enjoy the challenge of expanding our services to new industries; helping clients see beyond their competition for solutions to their company's communication efforts.