the Fulcrum Group Screenshot

the Fulcrum Group

integrated web & print design
responsive design + custom dev
HTML5 animation
+ interior design


  • NYC based engineering firm; specializing in large scale energy systems for commercial buildings.

  • Revamp the company's current marketing with strong, powerful image and language
  • New marketing effort needed to relect thier large scale project capabilities (skyscrapers, corporate campuses, universities, etc. )
  • Developed new content to better speak the company's points of difference for developers, without diluting the engineering message.
  • Brand/image needed to reflect across all digital and print efforts; across-the-board make over
  • Developed new interior design and signage for NYC office

Branding & Identity Work:

PowerPoint Design

Website w/Mobile:

view live Website →

Office Design: Digital Screens/signage